- Competitors
Fogaskerékgyár.hu’s main competitors on the Hungarian market include:- Fogaskerekek.hu – Specializes in gear manufacturing and gearbox repair.
- Fogaskerekgyarto.hu – Sárközi János, mechanical engineer master, manufactures gears and fine mechanical components.
- TóthGearbox.hu – Focuses on gear manufacturing, gearbox production, and gearbox repair.
- Hard-Ferr.hu – Specializes in gear manufacturing and CNC machining.
- Heuristic Evaluation (Expert Review)
I reviewed the current Fogaskerekgyár.hu website and identified the following UX issues:- Navigation Problems: The menu is not clear enough, and users cannot quickly find the information they need.
- Outdated Visual Design: The current interface does not follow modern UI/UX trends, which negatively affects user experience.
- Missing Clear CTAs (Calls to Action): The quote request and contact buttons are not prominent.
- Responsiveness Issues: The site is not optimized for mobile, with small text and difficult navigation.
- Competitor Analysis
I compared the website to three industry competitors and found the following strengths and weaknesses:- UI, clear product presentation
- Few interactive elements
- UX design, fast loading time
- Complex quote request process
- Mobile optimization
- Too text-heavy, lack of visual elements
- Conclusion
Compared to competitors, Fogaskerékgyár.hu lags behind in terms of UX, requiring improvements in visual design, better navigation, and an optimized quote request process. - Target Audience
The main target audience for the website is industrial companies, engineers, and procurement managers. - Interviews and Surveys
I conducted surveys for existing customers with the following key questions:- How easy is it to find the products you are looking for?
- How would you rate the ordering/quote request process?
- What issues have you encountered on the website?
Results:- 68% said navigation is not intuitive
- 55% complained about the complexity of the quote request process
- 72% felt the website was outdated and untrustworthy
- Usability Test
I conducted a test with 5 users, asking them to complete the following tasks:- Find a specific product
- Initiate contact
- Request a quote
Observations:- Users took an average of 3 minutes to find a product (slow navigation).
- 40% could not find the contact page on their first try.
- 60% abandoned the quote request due to the amount of information required.
Conclusions and Recommendations:- Modernized UI/UX: A cleaner, more user-friendly interface is needed.
- Better Navigation: Simplified menu structure and clearer pages.
- User-Friendly Quote Request Process: Fewer mandatory fields, clearer CTAs.
- Mobile Optimization: Responsive design with an easy-to-use mobile version.
- User Personas
- Kovács Péter – Procurement Manager
Age: 45
Position: Procurement Manager at an industrial supplier company
Goals: Quickly find suitable gears and components, easily request quotes
Pain Points: Difficult navigation, long quote request process
UX Solution: Clear category pages, quick search, short quote request form - Tóth Gábor – Mechanical Engineer
Age: 38
Position: Technical Director at a manufacturing company
Goals: Easy access to technical specifications, clear product pages
Pain Points: Poorly structured product information, difficult-to-read mobile data
UX Solution: Clear technical data, downloadable PDF catalogs, responsive tables - Nagy Éva – SME CEO
Age: 50
Position: Owner of a small business
Goals: Find a reliable supplier, build trust through the website
Pain Points: Uncertainty about reliability due to outdated website
UX Solution: Modern design, customer reviews, prominent contact options
